Sofia Martins

Sofia Martins

Growth Marketing Lead

London, UK 7+ years experience

About

Growth marketer for B2B SaaS. I run data-driven acquisition and lifecycle programs that move pipeline, not vanity metrics.

Work Experience

Growth Marketing Lead Full-time
5 yrs 3 mos

Notion · London, UK

2021-05-01 – Present

Scaled self-serve signups 3x through SEO, lifecycle email, and paid experiments with a strict CAC payback target.

SEO Lifecycle Marketing Analytics
Growth Marketing Manager Full-time
3 yrs 3 mos

HubSpot · Dublin, IE

2018-02-01 – 2021-04-01

Owned A/B testing across the funnel; lifted trial-to-paid conversion 19%.

A/B Testing Paid Acquisition

Education

London School of Economics

BSc · Marketing

2011-09-01 – 2014-06-01